Traffic Building – 4 Easy Ways to Increase Traffic to Your Website

If your business uses a web site either for advertising, getting visitors to come to your site is the name of the game. The more visitors, the more impressions, and presumably, this means more results. Traffic building on your web site, however, requires a conscious program of action. Make sure your traffic building project contains at least these four elements:

Search Engine & Directory Inclusion. Make sure your site is listed in all the major search engines and in appropriate industry and consumer directories. Start with Open Directory Project (www.dmoz.org) and then move to Google, MSN, and Yahoo!. When you're done with those, begin looking at industry-specific or country-specific directory sites that will list you.

Advertise (of course). Make sure you let people know that your web site is available! Use search engine advertising like Google’s Adwords as a start, but look at all forms of pay-per-click and banner advertising, too. Don’t forget to include your site in conventional advertising as well – make sure your web site is prominently mentioned in print ads, direct mail, signage and other promotional media.

Hi-Traffic Partners. Your traffic building efforts can be built upon the traffic building of other companies as well. Exchange links with trading partners, resellers, distributors and suppliers. Mention them on your web site and be included on theirs, too. Make sure you choose partners that draw traffic that you’re interested in.

Brand Your URL. Make your website URL a part of your brand or a tagline associated with your company brand. That way, it’ll be included everywhere that your brand is mentioned. And don’t miss any opportunity to use your URL on every piece of business collateral you have – business cards, signs, posters, envelopes, stationery, and in your email closing signature.

These are all good things to focus on in your traffic building planning. If you give sufficient attention to these, your web traffic, and your business, will grow accordingly.