There's a lot of bad marketing in the world today. It's not just from small, inexperienced companies; there's bad marketing from some of the big ones, too.

How does bad marketing happen? Often, bad marketing is about trying to get too clever. Instead of focusing on marketing basics, like remembering who's the audience, some marketers get carried away with the "creative" component. But being creative just isn't enough.

This blog is about underlining the marketing basics. Watch this space for timely and interesting notes on different aspects of product marketing, branding, direct response advertising, and marketing communications. Here, we'll focus on the basics, pointing out some of the problems and solutions for marketing today. Just as in our own business, you'll find described here some unique problems that require some unique solutions -- but all that can be solved by the application of marketing fundamentals.

Bottom Line
Back to basics -- focus on the tried-and-true principles of good marketing. Avoid "clever."