Small Internet Mistakes You Want To Avoid

If you're new to Internet marketing and are about to take the plunge, there are a few common mistakes you need to avoid - mistakes which can come back and bite you later.

Among them are:

When you choose a domain name, make sure it is registered in YOUR name. Many Internet services or web consultants are quick to offer you a domain name but register it in THEIR name. This provides a bit of a stranglehold on a vital part of your new Internet presence and it means it can't be moved to another provider without their permissions.

Domain names are assets. And like any assets, choose them carefully, and keep a tight grip on them. The domain name you have, that cost $15.00 a year to register, might someday solicit an offer of $5000 from someone that wants it bad enough. Be mindful.

Internet services and hosting services are a dime a dozen. Your new website can be hosted almost anywhere in the world by almost any Internet services provider in the world. So be careful not to pay too much for your service. A typical Internet hosting provider should be in the range of $80 to $150 a year for conventional hosting. If someone is asking you to pay more - be skeptical - make sure you're paying for something you need or want. Security, anonymity, and certain special services are worth paying extra for, but basic internet hostings services are not.

Don't overpay for your website. Websites aren't complicated and many good websites use open-sourced content management technology (which makes it very easy to maintain). The key is not to pay for the technology - technology is cheap. Instead pay for content like graphic design and copywriting. It's content that will get you good search engine rankings and get sales, not the technology.

If you build it, they may or may not come. Remember that having a website doesn't automatically mean that people will come knocking on your door. The world-wide web is filled with websites that nobody (except the creator) ever sees. The most important part of your web strategy is going to be how to get people to visit your site.

The Internet has a long memory. Be very careful of what you put on the Internet in any form. Facebook, LinkedIn, Tweets and other social site content can come back to bite you. Misspeillings, grammar errors, and inappropriate comments can be associated with you for a long time on the Internet. Be mindful.

All that being said, the Internet is an essential place for any business to be. Yes, mistakes need to be avoided, but yes, it can make a huge benefit to your business so it's worth investing in.